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Here’s How Many Watches Rolex Actually Makes Each Year, Ranked by Model
A new report produced by Australia-based Danny Younis, who spent 20 years as an equities analyst and investment banker and now writes about wine, luxury investing, and watches, has just compiled one of the most interesting and insightful reports on Rolex ever produced – one that sheds light on the semi-secretive manner that the brand conducts its business, addressing key points of interest and intrigue.Inside Rolex’s Annual Production Numbers“I’ve analyzed just about ever
Luxury Watch Brands Ranked: Meet the Top 8 and Their Icons
Looking for the ultimate list of luxury watch brands, ranked by lasting impact, innovation, and iconic design? This guide breaks down the top 8 brands that have shaped the world of watchmaking, highlighting the legendary models and stories behind each name. Discover which brands stand out and why these luxury watches continue to inspire collectors and enthusiasts everywhere.1. RolexThroughout the history of Rolex, the brand hasn’t actually changed much. Rather, it has improved and matured,
Off-Catalog Rolex Watches: Inside the Secret World Few Ever Access
Many Rolex enthusiasts have probably heard the term “off-catalog” in reference to some of the iconic brand’s rarest and most unusual timepieces, without being aware of what this actually means. Simply put, these are watches that are not part of Rolex’s collections made available to the general public, nor are they listed on Rolex’s website. Instead, they are reserved for the very top rank of VIP clients and offered through the world’s highest-profile ADs (authorized dealers). Th
Rolex Submariner Alternatives: Top 10 Picks for Every Budget
The best Rolex Submariner alternatives include the OMEGA Seamaster Diver 300M, Tudor Black Bay, and Breitling Superocean. These watches offer similar dive capabilities and luxury appeal at various price points, from under $2,000 for vintage-inspired options like the Oris Divers Sixty-Five to over $5,000 for premium choices like the Panerai Submersible.Part of the reason the Rolex Submariner has been such a widespread success is its incredibly versatile overall package. It’s tough enough to
Best Time to Buy a Rolex? What Smart Buyers Need to Know
When’s the best time to buy a Rolex? While there isn’t a single perfect moment for everyone, there are smarter windows depending on your budget, the model you want, and what the market is doing. Timing your purchase right can make all the difference, both emotionally and financially, especially when buying luxury goods. Rolex watches remain highly sought-after, so knowing when to act matters.Seasonal and Calendar-Based TimingCalendar-driven purchasing strategies can yield significant advan
From The White Lotus to MobLand: How Rolex Is Owning Prime Time TV
A new report from Brand Finance, the leading valuation consultancy, has placed Rolex amongst the world’s most valuable luxury brands, alongside the likes of Porsche, Ferrari, Hermès, Gucci and Louis Vuitton. The only Swiss watch brand to make the top 10, Brand Finance’s findings may not come as a huge surprise, but nonetheless serve to reinforce the fact that Rolex is more popular and powerful than ever.Just look to your TV screen for evidence of this incontrovertible truth. Several of the most
Here’s Why Servicing Your Rolex Could Lower Its Value
In our article on investing in rare and vintage Rolex watches, we noted that, “While brand new hands or dials may appear beautiful and desirable initially, the original pieces of the watch determine its true value. Collectors seek originality above all other considerations.” A logical enough point to make, you might think. Yet for decades now, a systematic operation to undermine, and in many cases destroy, the originality of vintage Rolex watches has been ruthlessly carried out ̵
Best Everyday Rolex Watches: Timeless Luxury for Daily Wear
Combining everyday dependability with timeless luxury, Rolex watches remain the standard for versatile Swiss watches. With their stellar reputation for precision, durability, and timeless sophistication, they move easily between professional and casual environments. In this guide, discover the best Rolex models for everyday wear and why they’re adaptable to any lifestyle.What Defines an Everyday Rolex?An everyday Rolex embodies the perfect balance between luxury and practicality, like a fi
How To Buy a Rolex Watch
Rolex watches stand as a universal symbol of excellence, symbolizing success and personal achievements. The journey to purchasing your first Rolex, however, may seem like an overwhelming experience. With a myriad of options and considerations, it’s understandable that first-time buyers can feel lost at the starting line. This guide is designed to help you along the path to your first Rolex purchase, breaking down what might initially seem like a daunting journey.New to Rolex? Watch This Fi
Best Rolex Alternatives for 2025: Similar Style & Prestige
Finding the perfect timepiece can be challenging when Rolex watches are both iconic and increasingly difficult to obtain. Many collectors and first-time buyers seek alternatives that offer similar design, craftsmanship, and prestige. This guide highlights the best Rolex alternatives using brands we trust and sell at Bob’s Watches. From Tudor to OMEGA, these luxury watches deliver everything you crave – often with better availability and value.What Defines a Great Rolex Alternative?Wh
New Rolex Lawsuit Targets Counterfeit Online Watch Sellers
Rolex is cracking down on unscrupulous online watch resellers it accuses of flooding the market with “counterfeit and deceptively altered Rolex timepieces,” according to a new report in The Fashion Law, and some of the names involved might surprise you. In the 29-page complaint filed in the Central District of California on May 5, Rolex Watch U.S.A., Inc. alleges that a group of defendants – including Sdot Watches LLC (d/b/a Swiss Wrist), First Class Dials LLC, and Austin’s Wat
New Ladies Watches to Know in 2025: Rolex and Patek Picks
Ladies watches often seem like an afterthought in the luxury watch market. But top watch brands like Rolex and Patek Philippe never forget the feminine wrist: this year at Watches and Wonders in Geneva, these blue-chip marques introduced a combined total of five new timepieces perfect for women. Let’s have a look at them!New Ladies Rolex Watches for 2025Image Credit: Elizabeth Doerr Not much overshadowed the Rolex introduction of its brand-new Land-Dweller at Watches and Wonders 2025 in pl
Rolex Reference Number Lookup Tool & Complete Expert Guide
Have a Rolex reference number and want to know what it means? You’re in the right place. Rolex model numbers might look random at first, but there’s a clear system behind them. In this guide, we’ll break down how to read any modern reference, from model family and case material to bezel type and more. But before we dive in, let’s decode yours.Try Our Rolex Reference Number Lookup ToolEnter a Rolex reference number below to instantly see the model name, size, case material, color options, and whe
Most Popular Rolex Watches: Top Picks & Iconic Models
Rolex stands as the undisputed titan of luxury watchmaking, crafting timepieces that balance heritage with innovation. For over a century, these Swiss masterpieces have adorned the wrists of icons, adventurers, and visionaries alike. This guide explores the most coveted Rolex watches that continue to captivate enthusiasts and collectors worldwide, revealing why these horological marvels remain the most desirable timepieces on earth.Why Are Rolex Watches So Popular?The magnetic appeal of Rolex tr
The World’s Most Desired Watch? A New Study Has the Answer
As volatility and uncertainty roil markets worldwide, with the final impact of tariffs still in question, many have wondered what the effect of all this will be on the luxury watch market, and Rolex in particular. In a recent post, we showed why there has never been a better time to buy a pre-owned Rolex watch from a trusted online retailer. Now, a new report shows beyond the shadow of a doubt that Rolex watches remain the most desirable and best-selling of all.Global Study Confirms Rolex’
Father’s Day Luxury Watch Gift Guide: Expert Picks from Bob’s Watches
Father’s Day is the perfect moment to gift something truly exceptional. A luxury watch offers daily enjoyment, lasting significance, and potential investment value. Whether Dad is a seasoned collector or a first-time luxury watch owner, this guide features hand-selected watches across Rolex, Tudor, OMEGA, and more – chosen to match different personalities, lifestyles, and budgets.Match Dad’s Personality with the Perfect WatchEvery father has his own distinct character, and the
The Ultimate Guide to Rolex Gift Ideas for Any Occasion
A Rolex watch transforms ordinary moments into lifelong memories. More than mere accessories, these timepieces stand as powerful symbols of achievement, becoming treasured heirlooms that tell stories across generations. This comprehensive Rolex gift guide helps you select the ideal model for every significant milestone – from graduations to anniversaries – with expert recommendations tailored to each celebration.Why Rolex Makes the Ultimate GiftA Rolex isn’t just a watch –
Best Rolex Under $10,000: Top Picks for 2025
Looking for an iconic Rolex without spending a fortune? Discover the best Rolex watches under $10,000 in 2025, from classic Datejusts to sporty Submariners. Our expert guide shows you how to maximize value, authenticity, and investment potential in the pre-owned luxury watch market.Why Rolex Watches Under $10K Still Offer Incredible ValueWhen you invest in a Rolex under $10,000, you’re not just buying a timepiece – you’re securing a slice of horological excellence. Each watch r
Record-Breaking: Neil Armstrong’s OMEGA Moonwatch Sells for $2.2M
A new world record has been set for the most ever paid at auction for an astronaut’s timepiece. Unsurprisingly, it’s an OMEGA Moonwatch. But this watch never actually made it to the Moon. Rather, the 18-karat gold Speedy was presented to NASA’s Neil Armstrong in an honors ceremony four months after he became the first person to walk on the Moon in 1969.What the $2.2M Sale Means for Collectors and AuctionsThe impressive $2.2 million winning bid for the chronograph is bound to in
Mother’s Day Gift Ideas: Top Picks This Year At Bob’s Watches
Mother’s Day is just around the corner, but you still have plenty of time to get her the perfect gift! While flowers are always nice and a day at the spa will certainly be appreciated, go ahead and show Mom exactly how much you appreciate her this year by giving her a beautiful luxury watch!As always, the sky’s the limit when it comes to luxury watch prices, but there are many fantastic models that can be purchased for just a few thousand dollars. To help you find the absolute best Mother’