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New Rolex Lawsuit Targets Counterfeit Online Watch Sellers
Rolex is cracking down on unscrupulous online watch resellers it accuses of flooding the market with “counterfeit and deceptively altered Rolex timepieces,” according to a new report in The Fashion Law, and some of the names involved might surprise you. In the 29-page complaint filed in the Central District of California on May 5, Rolex Watch U.S.A., Inc. alleges that a group of defendants – including Sdot Watches LLC (d/b/a Swiss Wrist), First Class Dials LLC, and Austin’s Wat
New Ladies Watches to Know in 2025: Rolex and Patek Picks
Ladies watches often seem like an afterthought in the luxury watch market. But top watch brands like Rolex and Patek Philippe never forget the feminine wrist: this year at Watches and Wonders in Geneva, these blue-chip marques introduced a combined total of five new timepieces perfect for women. Let’s have a look at them!New Ladies Rolex Watches for 2025Image Credit: Elizabeth Doerr Not much overshadowed the Rolex introduction of its brand-new Land-Dweller at Watches and Wonders 2025 in pl
Rolex Reference Number Lookup Tool & Complete Expert Guide
Have a Rolex reference number and want to know what it means? You’re in the right place. Rolex model numbers might look random at first, but there’s a clear system behind them. In this guide, we’ll break down how to read any modern reference, from model family and case material to bezel type and more. But before we dive in, let’s decode yours.Try Our Rolex Reference Number Lookup ToolEnter a Rolex reference number below to instantly see the model name, size, case material, color options, and whe
Most Popular Rolex Watches: Top Picks & Iconic Models
Rolex stands as the undisputed titan of luxury watchmaking, crafting timepieces that balance heritage with innovation. For over a century, these Swiss masterpieces have adorned the wrists of icons, adventurers, and visionaries alike. This guide explores the most coveted Rolex watches that continue to captivate enthusiasts and collectors worldwide, revealing why these horological marvels remain the most desirable timepieces on earth.Why Are Rolex Watches So Popular?The magnetic appeal of Rolex tr
The World’s Most Desired Watch? A New Study Has the Answer
As volatility and uncertainty roil markets worldwide, with the final impact of tariffs still in question, many have wondered what the effect of all this will be on the luxury watch market, and Rolex in particular. In a recent post, we showed why there has never been a better time to buy a pre-owned Rolex watch from a trusted online retailer. Now, a new report shows beyond the shadow of a doubt that Rolex watches remain the most desirable and best-selling of all.Global Study Confirms Rolex’
Father’s Day Luxury Watch Gift Guide: Expert Picks from Bob’s Watches
Father’s Day is the perfect moment to gift something truly exceptional. A luxury watch offers daily enjoyment, lasting significance, and potential investment value. Whether Dad is a seasoned collector or a first-time luxury watch owner, this guide features hand-selected watches across Rolex, Tudor, OMEGA, and more – chosen to match different personalities, lifestyles, and budgets.Match Dad’s Personality with the Perfect WatchEvery father has his own distinct character, and the
The Ultimate Guide to Rolex Gift Ideas for Any Occasion
A Rolex watch transforms ordinary moments into lifelong memories. More than mere accessories, these timepieces stand as powerful symbols of achievement, becoming treasured heirlooms that tell stories across generations. This comprehensive Rolex gift guide helps you select the ideal model for every significant milestone – from graduations to anniversaries – with expert recommendations tailored to each celebration.Why Rolex Makes the Ultimate GiftA Rolex isn’t just a watch –
Best Rolex Under $10,000: Top Picks for 2025
Looking for an iconic Rolex without spending a fortune? Discover the best Rolex watches under $10,000 in 2025, from classic Datejusts to sporty Submariners. Our expert guide shows you how to maximize value, authenticity, and investment potential in the pre-owned luxury watch market.Why Rolex Watches Under $10K Still Offer Incredible ValueWhen you invest in a Rolex under $10,000, you’re not just buying a timepiece – you’re securing a slice of horological excellence. Each watch r
Record-Breaking: Neil Armstrong’s OMEGA Moonwatch Sells for $2.2M
A new world record has been set for the most ever paid at auction for an astronaut’s timepiece. Unsurprisingly, it’s an OMEGA Moonwatch. But this watch never actually made it to the Moon. Rather, the 18-karat gold Speedy was presented to NASA’s Neil Armstrong in an honors ceremony four months after he became the first person to walk on the Moon in 1969.What the $2.2M Sale Means for Collectors and AuctionsThe impressive $2.2 million winning bid for the chronograph is bound to in
Mother’s Day Gift Ideas: Top Picks This Year At Bob’s Watches
Mother’s Day is just around the corner, but you still have plenty of time to get her the perfect gift! While flowers are always nice and a day at the spa will certainly be appreciated, go ahead and show Mom exactly how much you appreciate her this year by giving her a beautiful luxury watch!As always, the sky’s the limit when it comes to luxury watch prices, but there are many fantastic models that can be purchased for just a few thousand dollars. To help you find the absolute best Mother’
New Patek Philippe Watches 2025: Top 3 Complicated Picks
At Watches and Wonders 2025 in Geneva, Patek Philippe introduced 15 new watches (and one clock) plus a bevy of beautiful one-off timepieces decorated with métiers d’art, a comprehensive annual set of new timepieces that Patek Philippe collectively calls “Rare Handcrafts.” Here, however, I’d like to focus on three of the top complicated timepieces that this Genevan brand announced.Quadruple Complication Reference 5308G-001Patek Philippe has always been known for its mastery of c
Rolex Watches Favored by President Trump, His Family and Closest Advisors
While it is still too soon to say what lasting impact tariffs will have on the Swiss luxury watch industry, and particularly Rolex, the country’s largest and most profitable watchmaker – the proposed 31% tariff on Swiss goods is currently paused for 90 days – the evidence suggests that President Trump and his inner circle have a vested interested in the matter, at least where Rolex is concerned.Not a business interest, per se, but more one of personal preference for the ultimat
Pre-Owned Luxury Watch: Why Tariffs Make Now the Time to Buy
Included in the Trump administration’s sweeping enactment of new tariffs aimed at addressing imbalances in trade is a proposed 31% levy on most products coming from Switzerland, currently paused but only until this summer. While that betokens bad news for the country’s cheese and chocolate industries (pharmaceuticals may or may not be exempt), it will have a much more profound effect, dollar-wise, on Swiss luxury watchmakers. Unlike some industries, Swiss luxury watches can’t simply
Discontinued Rolex Watches 2025: Collector Impact & Market Forecast
Watches & Wonders 2025 rocked the luxury watch world when Rolex quietly discontinued several models from production. New launches grab headlines, but these discontinuations are likely to affect collectors and investors far more. Let’s see what Rolex watches were dropped from Rolex’s current line this year and what industry experts have to say about their future value and pertinence.The Impact of Discontinuing Rolex ModelsRolex never retires watches by accident. Each discontinuation ser
New Rolex Watches 2025: Exciting Releases and Innovations
At Watches and Wonders 2025, Rolex once again captivated the watch industry with the unveiling of a stunning range of new timepieces. Among the highlights is the Land-Dweller collection – an exciting new addition to the Rolex lineup. This brand-new collection introduces rugged luxury, catering to both adventurers and watch enthusiasts who appreciate resilience and refinement. Alongside the Land-Dweller’s debut, Rolex also showcased refreshed versions of some of their most iconic mode
Newest Rolex Brand Ambassador: Leonardo DiCaprio Adds Iconic New Piece
The job of being a Rolex brand ambassador, officially known as “testimonee,” is one of the sweetest rewards of success any master of their field can achieve. The iconic Swiss watch brand has dozens of such carefully-selected personages on their payroll, though the relationship is usually presented as more of honorific than remunerative. However, longtime testimonee Roger Federer, for example, was reported to have signed a deal with Rolex in 2006 worth $15 million, in addition to bein
Rolex Explorer Alternatives: Best Adventure – Ready Options
The Rolex Explorer is a minimalist tool watch born on Everest and refined through decades of adventure. While its legacy is undeniable, its $7,500+ price tag and limited availability leave many collectors searching for alternatives. This guide highlights exceptional watches that deliver rugged dependability and Explorer-inspired style – without the steep investment.What to Look for in a Rolex Explorer AlternativeWhen hunting for an Explorer alternative, several key attributes separate the
Best Rolex Datejust Alternatives: 8 Luxury Picks to Consider
The Rolex Datejust is a masterful union of technical prowess and aesthetic refinement that has left a permanent mark on the world of luxury watches for generations. Its fusion of precision engineering, versatile design, and enduring value makes it a benchmark in the luxury watch market. Yet budget constraints, availability issues, or preferences for different aesthetics may compel you to seek out alternatives that possess similar attributes.Criteria for Choosing a Rolex Datejust Alternative: Wha
Rolex Yacht-Master 37 Review & Ultimate Buying Guide
The Rolex Yacht-Master 37 is the perfect middle ground of Rolex’s maritime collection. In contrast to its larger siblings, this 37mm watch has elegant proportions alongside robust functionality, ideal for petite wrists or for those looking for a more understated luxury sports watch. The mid-size case adds unisex appeal without compromising the series’ signature traits. The Yacht-Master 37 combines luxury materials like Everose gold, platinum, and ceramic with Rolex’s globally a
Are Watches a Good Investment? New Swiss Study Says Yes
In times of economic uncertainty, such as we are currently experiencing thanks to rampant inflation, geopolitical tensions, and confusion over tariffs, blue-chip investments that will not only hold their value but increase over time, no matter what external pressures are brought to bear, are ever more appealing. Stock market and currency volatility in particular, leads investors to look beyond traditional financial instruments when seeking a safe haven for their hard-earned gains.We here at Bob&